CREATIVITY
Nothing excites me more than creatively solving a business problem. I love to pull out the tech toolbox and get to work.
COLLABORATION
I have 20+ years experience building buy-in on strategy & execution, whether face-to-face or across thousands of miles.
COMMUMICATION
A born story-teller, I love stitching content and imagery together in concise, compelling and refreshing ways.
These are a few of my favorite things.
HIRING & COACHING
I’m picky about who I hire and pride myself on helping team members succeed. In my last role, 4 of my team members won the top indiviual achievement award, more than any other manager in my Fortune 500 company.
SAVING TIME & MONEY
As in, the $9 million I saved by insourcing email production and analytics work. Or cutting website production time by 80%. Or eliminating hundreds of hours of manual work by introducing tech like InVision and Sketch.
SETTING STANDARDS
Customers benefit — but internal teams are the real winners — when everyone aligns on style guides, patterns, reusable components, a consistent voice and common tools. Nothing is more important to the brand experience.
MAKING THE PITCH
Many great ideas land on the cutting room floor for lack of the right sales pitch. I’ve spent years successfully selling concepts to board members, C-levels, legal and even brand. Along the way I’ve turned digital phobics into fans.
Don’t take my word for it.
Here’s what others have to say about me:
She hired me when I was just starting out, but I still show off that work. Some of my best work has her fingerprints all over it.
France Rupert
Principal UE Archtect, SAIC
Debbie is one of the finest, most creative and collaborative leaders I have had the privilege to work with.
Scott Zalaznik
Chief Information Officer, Adidas
Working with Debbie is truly one of the best experiences in my career. She’s a strategic leader anyone would be lucky to have.
Orion Kinkaid
Sr. UX Desiger, Garmin
Multimedia
An interactive quiz builds custom videos that teens can use to beg mom & dad for a cell phone.
Personalization
Location and personalization help tell a more compelling and relevant story.
Ecommerce
A guided selling tool uses competitive comparisons to close the sale.
Content strategy
A profitable but complex product gets re-organized, redesigned & simplified.
Digital signage
Touchscreens help customers prep and play while waiting in retail stores.
Redesign
A ‘down to the studs’ rebuild simplifies and mobile optimizes online shopping.
Transformation
The landing page creation process gets trimmed down & tooled up.
Blog: Do the math
Class size reducation may not be the silver bullet, but its aim is true.
Blog: Yeah, ad nerds!
It takes the left brain AND the right brain to make an ad that turns heads.
Aw, shucks
Some accolades I’ve earned along the way.
Circle of Excellence
IABC Gold Quill
NSPRA Gold
Volunteer of the Year
NEVER A DULL MOMENT
Working for & with me
“All work and no play” didn’t exist for my team. But pancake breakfasts, daily standups, standards debates & Nerf wars did. Even the legal team loved to hang out with us.
