MAKE A CHOICE
Guided selling, with a twist.
This companion website took an election year theme literally. Users “voted” for competitive advantages and got products and promotions that reflected them.
INTEGRATED
The site leveraged video, images and assets from social, print and TV.
INTERACTIVE
Users “voted” for product benefits like saving money & upgrading early.
SIMPLIFIED
Yes/no questions guided the user through complex offer eligibility rules.
TRANSACTIONAL
In 4-5 taps, users got a customized product bundle in their shopping cart.
CONCEPT
Original idea & copy came from me; VML designed & built it.
ANALYSIS
I analyzed offers, eligibility & products to create the decision tree.
COMMUNICATION
I pitched & got buy-in for the concept from , legal, tech.
