GIF ME A PHONE MICROSITE
Needing is one thing; getting’s another.
How do you market an offer to teens when they’re not old enough to buy? Give them a viral way to lobby an adult who can.
COPA COMPLIANT
Teens had to sign in using Facebook, which helped us meet COPA requirements.
PERSONALIZED
A fun and quirky quiz customized each person’s message.
DYNAMIC
The backend combined funny GIFs – based on quiz answers – into a movie.
HANDOFF
The video was sent to an adult, who could click through to purchase.
CONCEPT
The rough idea was mine; VML fleshed it out and added the tech.
LEGAL
I dug into ad regulations to ensure the company would be in compliance.
COMMUNICATION
I managed buy-in from execs, brand, legal & customer care.
