SPRINT LEASE
Customer pain points drive content reorg
Customers who signed up to lease Sprint phones got big benefits, but also had big obligations. Research showed many didn’t understand either. We used that feedback to overhaul sales & support content.
RESTRUCTURED
Support and marketing sites got a cleaner and more scannable IA.
STREAMLINED
Content was audited, curated and regrouped by user need and lifecycle.
SIMPLIFIED
We made terminology clearer and user-friendly – and tested it with customers.
CONSISTENT
Content was aligned across all touchpoints, including text, web, app, marketing, care & sales.
CONTENT
I led an exhaustive content audit, analysis & rewrite.
EXECUTION
I coordinated the ipage redesign, build & launch.
COMMUNICATION
I ensured buy-in from an enteprise-wide, cross-functional team.
