NETWORK LANDING PAGE
Relevance, where it counts.
In the telecom world, there’s nothing more local than your network story. This revamped landing page used personalization, simplified copy and integrated retail to bring the message home.
LOCALIZED
Copy and imagery were personalized in top performing markets.
HUMANIZED
Telecom terms like HPUE became straightforward “what it does for you” copy.
CONNECTED
Regional hashtags – pulled in via a social aggregator – let local stores share in the story-telling.
INTERACTIVE
Users could drag a slider across a coverage map to see year-to-year network improvements.
CONCEPT
Idea, IA & content simplification was mine; internal teams executed.
TECH
I spec’d out and coordinated the personalization.
COMMUNICATION
I pitched & got buy-in for the idea from execs and cross-functional team.
